Sun Bum College Theme Ad Campaign
All too many time I find my friends and myself sunburnt while outside doing numerous activities. The purpose of these ads to bring awareness of skin damage and the importance of sun screen while engaging with a college age audience. The idea would be that Sun Bum creates a special campaign to target growing teens and college students to push for more use of sunscreen. There would also be special sweepstakes from Sun Bum that would give away sun glasses and skateboards for buying sun bum and using sunscreen. The reoccurring #STOPTHEBURN is a wake up call. Skin cancer and other forms of damage are results of underestimating the sun.